Quick Twitter Facts?
Twitter so far has been trending as one of the popular social media platforms and it is gaining new users every minute.
As of 2017, over 330 million active users are on twitter with 550 million people logging on to twitter without opening their twitter handle. 500 tweets are sent everyday and over 6000 tweets sent per minutes.
Twitter as a tool for business marketing
All kinds of people especially business owners are discovering new ways to interact with their clients as well as send information that will be easily seen and broadcasted.
58% of top brands has over 100,000 followers on twitter and 77% of consumers feel more confident about a brand when their tweets are responded to.
One of the reasons why twitter is very popular for businesses is because it creates a platform to reach more people as well as advertise products without spending as much as when proper advertising is done for businesses. However, it is very essential you know how to use Twitter to your advantage to ensure that right information on products and services are properly broadcasted.
How to use twitter to market business
Found below are some of the ways to maximize twitter usage to market your business successful
• Twitter Search tool
Some relevant keywords are usually used to search for tweets that pertains to products or services that your company provides. Hence, you have to ensure that these keywords are in your tweets to ensure your company is easily found and conversations are equally generated from people who needs this services.
• Ensure your tweets are informative and entertaining
In order to engage your audience and pull traffic, you have to ensure your tweet is related to an interesting, entertaining or informative post that is related to your field of work.
You should also ensure your tweet is posted when people are usually online. Research shows that the highest volume of tweets occurs between 11:00 a.m. and 1:00 p.m., peaking between noon and 1:00 p.m. This is also the best time to tweet post as most people are usually online.
Also, ensure you do not post several tweets in a day so as not to overwhelm your followers.
• Provide Unique Business Solutions
Be informed that your brand is not the only brand offering the services you want to offer on twitter. Hence you have to ensure that you provide unique business solutions that makes your company the go-to-place for answers for your customers.
Take your time to research the peculiar problems in your niche and provide proffered solution to generate conversations and followership
• Compliment your Twitter Page with other media platforms
It is advisable your business is active on other social media platform (facebook, instagram, youtube and so on) with different attractive contents (text, videos and pictoral contents) to attract more people to your page. Also make sure your contents are linked to your company’s website and all your social media platforms are linked this serves as a great advertising tool for your business.
If your company doesn’t have a Twitter account, then get yourself online immediately and create one. That way you won’t be missing out on the potential of millions of followers flocking to your business to see what you have to offer.
